New clothes for MG TECH | 
MG TECH

Thursday, 15 September 2022
Nouveau logo pour MG TECH
New visual identity

The redesigned spider, symbol of reliability and performance

Directly inspired by the poly-articulated robots designed by MG Tech, this stylized spider is a strong marker of performance and reliability.

"This new design contributes to the immediate recognition of the MG Tech group. It reflects our ability to master the latest innovations but also to offer the most relevant solutions for our customers. I am proud to unveil today a rejuvenated brand and visual identity that embodies the Group’s unique character, ambition and passion,” said Mathilde Derouet, Marketing and Communications Manager at MG TECH.

A baseline where the meeting is in the spotlight

The Group’s positioning is focused on the intelligence of solutions and is now expressed through the signature “Meet the future of industry” “A baseline focused on the concept of meeting our customers, our future employees and all our stakeholders. It’s a balance between our vision and our sensitivity.” says Mathilde Derouet.

.com

In parallel, MG Tech has already decided to migrate its two websites, www.mg-tech.fr and www.mg-tech.us, into a single website, www.mgtech-group.com. This website presents a multilingual version – French, English and Spanish – This digital tool is their first showcase on the American continent, the choice of a new domain name with an “international” scope was therefore obvious for MG Tech.